Launch Fast, Learn Faster
Landing page suite with full analytics instrumentation, enabling data-driven iteration that doubled conversion in 6 weeks.
Context
GreenShift had a product but no marketing site. They were burning ad spend on a single page that didn't explain what they actually did. They needed to launch fast, but also needed to understand what was working so they could iterate.
Constraints
- !Must launch in 4 weeks for funding milestone
- !Multiple audience segments (B2B and B2C)
- !Heavy compliance requirements for energy sector
- !Limited design resources—needed efficiency
Approach
We built a modular landing page system rather than one monolithic page. Each section was independently testable. Analytics was baked in from day one—not an afterthought. We launched the MVP in 3 weeks and spent week 4 on the first round of optimizations.
What We Built
- Responsive landing page with segment-specific messaging
- Lead capture with CRM integration
- Full-funnel analytics with custom events
- A/B testing infrastructure
- Compliance-friendly cookie consent
Outcome
Launched on time. The first A/B test (headline change) lifted conversion 23%. After 6 weeks of iteration, overall conversion had doubled. The modular approach meant tests could run without full redesigns.
Tech Stack
“We expected a landing page. We got a conversion machine with the data to actually improve it. The modular approach meant we could test ideas the same week we had them.”
What We'd Do Next
- Full marketing site buildout
- Customer portal integration
- Automated nurture sequences
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