Trust Through Clarity
Full site redesign with intake automation for a mid-size law firm, reducing form abandonment by 40% and cutting admin time in half.
Context
De Vries Advocaten is a 12-person law firm specializing in employment law. Their existing site was outdated, mobile-unfriendly, and leaked potential clients at the intake form. The admin team spent hours manually processing inquiries and scheduling consultations.
Constraints
- !Strict privacy requirements (GDPR, legal confidentiality)
- !Integration with existing practice management software
- !Partners needed to approve every design decision
- !Launch before Q1 to capture seasonal demand
Approach
We started with intake funnel analysis to understand where prospects dropped off. User interviews revealed confusion about pricing and process. The redesign focused on transparency—clear service pages, upfront pricing guidance, and a simplified intake that felt less like a legal form and more like a conversation.
What We Built
- Multi-step intake form with conditional logic
- Automated confirmation and document request emails
- Integration with their scheduling tool
- Privacy-first analytics with consent management
- Accessibility audit and WCAG 2.1 AA compliance
Outcome
The new site launched 2 days ahead of schedule. Within 6 weeks, intake completion rose significantly, and the admin team reported spending far less time on manual follow-ups.
Tech Stack
“They understood that our site isn't just marketing—it's the first step in a client relationship. The intake process now feels like an extension of how we work.”
What We'd Do Next
- Client portal for document sharing
- Automated case status updates
- Expanded service page content
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